What is ConsciousCareerist about?

You're probably here for one of two reasons..

  • You're about to start freelancing or build your side-business,
  • You're spending your life doing work that doesn't really matter, and you're sick of it. You have something bigger to do, say or build. And you need some help getting there. 

Whichever reason - you're in the right place!

ConsciousCareerist exists for the sole purpose of helping creative people like yourself take the next step in growing their career or online business - as a freelancer or side-hustler.


Get Access to a Free Library of Tools for Freelancers, Side-Hustlers and Online Entrepreneurs


That's me - and the Grand Canyon :)

That's me - and the Grand Canyon :)

Hi! I'm Cecilia.

This site grew out of my need to process information and new learnings... an outlet for my thoughts

(You see, I'm a bit of an information addict; I've plowed thousands of books, articles, podcasts and courses on personal development and marketing).

But it's become something else - and more - completely.

As I grew my business, this became my online home. Now it's where I get to meet people like YOU...

... who believe that doing our best work matters,
... that we should focus on our strengths,
... and that we can make a living doing just that.


So what else?

Coaching is my favorite work, and my favorite hobby as well... is that a problem? :) 

I'm Swedish but grew up and have lived many years abroad. So I'm bi-lingual and work locally and internationally. Hello, Appear.in!

I've worked with some amazing people, and have come to learn - deeply - that we all have so much potential. The problem is that we hold ourselves back. We simply need the right support, tools and accountability. 

And professionally?

  • My two areas of expertise are digital marketing and business coaching.
  • I'm involved in a few startups in Stockholm, where my focus is on digital marketing.
  • I was COO of Groupon Nordics, which I co-founded in the Nordic countries, and grew to more than 130 employees.
  • M.Sc. from Stockholm School of Economics and completed a yearlong ICF-coach training with CoachVille. I'm also a certified leadership / feedback facilitator. 
  • If you want to know more about me, visit my profile on LinkedIn.

Happy you're here! And that you've managed to read this entire page :)


Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us ... and as we let our own light shine, we unconsciously give others permission to do the same.
— Marianne Williamson